Vine, 7 seconds of Advertising gold

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Vine has been around since 2012, but in the past year alone it has skyrocketed in popularity. The possibility you have seen a Vine posted through Facebook or Twitter is very high as the 7-15 second records are going viral faster thanks to ease of sharability. But Vines are not only just useful for that funny smackcam video, or how cute your kitten is attempting to meow, Vine is shaping itself into a dominant force for brands in reaching their audience the fastest way possible. We all know the power of Youtube, and how important video is to your brand, but imagine taking merely 7-15 seconds to convey a witty and insightful look into your brand or business. Now imagine having it broadcasted to hundreds of thousands of users in a matter of a few days and that is the power of Vine. What could take brands years to accomplish in viewership through YouTube, can be done in a matter of days, if not hours. Vine should not be overlooked as you plan your video marketing for your next campaigns, and here are some facts and reasons why.

  • 2014 is the year that mobile phones will outnumber our global population
  • Mobile data traffic is estimated to be 66% or higher by 2017, up from 51% in 2012
  • The largest age group among Vine users is 18-20
  • 87% of marketers use video marketing as their top marketing tool
  • 45% of brands plan to use Vine in 2014
  • A branded Vine is 4x more likely to be seen than a branded video
  • 38% of brands currently use Vine for marketing/advertising, with 45% considering Vine to be a staple in their media mix
  • A branded Vine garners 400% more shares than branded videos
  • 60% of brands have considered using vine influencers to promote branded Vines
  • Meagan Cignolo a Vine influencer won a Cannes Film Festival award for her work with Lowe’s through vine
  • Branded content accounts for 5% of the top 100 tracked Vines
  • The technology and clothing industry have the highest respondent rate at 55% and 47%
  • After a Vine is finished playing it automatically loops
  • Vine users are most active at 11am Saturday and Sunday morning
  • 5 tweets per second contain a Vine link

The best feature about Vine is that it allows you to immediately jump on a trend in a matter of seconds, rather than taking the time to produce a YouTube video and potentially missing a golden opportunity. Focusing on one point to get across, and having fun with your Vine is essential in creating your next 7 seconds of advertising gold.

Vine infographic

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