Social media is a very tricky plane to navigate. Facebook, Twitter, Youtube, Instagram, Pinterest, Google+, and LinkedIn are just a few examples of the major players in social media. But there are other platforms for social media that companies overlook that can be detrimental to campaigns aimed at garnering the highest engagement rates. Blogs, Forums, and News Sites, this all falls into social media spectrum, and if you are using a program that is only accustomed to listening to two or three of the major platforms at a time then you are really missing out on key opportunities to monitor and measure your online presence.
Even if you identify your target audience and the right networks to deliver your messages, if you are not keeping active tabs on the effectiveness of your content, as well as how conversations develop over time, you are going to miss out on key developments as changes occur every day. Monitoring and measurement should not just be a number graph on a screen, it should be real results categorized and tailored to your needs. How is your recent Ad campaign performing on all social platforms? What product issues are people talking about on various forums? How is your image being projected through blog posts, and news articles? Which sources are giving me the highest user engagement and sentiments?
These are important questions that cannot go unaddressed, as you must constantly evolve your social media strategy to stay current and relevant. Creating and promoting content the same way over time will garner less response, and more disconnect. With DataChamp24 monitoring services, there is no disconnect, only evolution. Monitor and Measure in real time conversations across the online spectrum increasing your ROI. Knowing what, where, and how your audience is discussing you is crucial, so that you do not waste resources on content that does not resonate with your audience.
Take detailed insights gained from DataChamp24, and apply them to your strategy. Do more than just listen, but react. See which areas can be improved to allow for maximum reach, and engagement. In 10 years it is estimated that 40% of Fortune 500 companies will no longer be in the top ranks. “We don’t have a choice on whether we do social media; the choice is how well we do it.” Erik Qualman. Start managing your social media strategy more effectively, and truly understanding your audience with DataChamp24, and sign up for a free demo today.