8 reasons you need Video Marketing

Video is the driving force for web traffic in 2014 with ¼ of traffic being directed through Youtube each day. Recognizing how to produce engaging video content can drive campaigns and new products to new levels of exposure for brands and campaigns. Creating product review videos works in getting the viewer’s familiar with the product that they are considering purchasing.  The benefits are immense, with 52% of consumers after watching a product video brings them more confidence in their online purchases. Additionally, 7 of 10 viewers of a brands video view the brand in a more positive light. Increasing purchasing behavior and brand awareness should be the goal for every video created. Similarly if you notice other users (i.e. consumers, or reputable review sites) reviewing your product, be sure to highlight these videos, and comment on them thanking them for their effort going into a review whether it positive or negative showing connection within the community.

 

KEY NUMBERS

  1. Video is 400% more engaging than a static image content
  2. 52% of consumers say that watching product videos makes them more confident in online purchase decisions
  3. 36% of internet users shared others’ videos in 2013, an increase of 11% from the year previous
  4. Online video now accounts for 50% of all mobile traffic
  5. ¼ of all internet users visit Youtube each day, watching 4 Billion hours of video every month
  6. 75% of executives watch work related videos on business websites at least once a week
  7. Website visitors are 64% more likely to purchase a product on an online retail site after watching a video
  8. Videos increase the understanding of your product by 74%

 

video

Blogging and SEO. 10 Statistics to strengthen your brand.

Blogging for your business can be a very important marketing tool on many levels. From boosting pageviews, SEO Rankings, and converting readers to customers; blogging is an effective way to show that your business is active in its target community. Blogging is not new in today’s online world, but here are some amazing statistics and facts to help you understand just how effective blogging can be for you and your business.

  1. Blogs boost your inbound links by 97% compared to a website that does not blog.

  2. Websites that blog have up to 434% more indexed pages, the more indexed pages you have, the more search traffic you receive.

  3. 61% of Consumers have made a purchase based on a blog post.

  4. 70% of consumers learn more about a company through their blog posts, and 82% of consumers enjoy reading relevant blog postings from the company.

  5. on average between 5-10 blogs are read per day.

  6. Companies with 51 or more blog posts receive an increase of 77% increase in monthly leads when actively posting.

  7. 65% of people prefer to read blogs in the morning.

  8. 10AM is the most popular time to post blogs.

  9. 31.1% of consumers consider a brands blogs the second most influential factor in making a purchase.

  10. 25 Billion blog pages viewed every month.

Blog posts can be a very integral part to the success of your brand. With Google ranking links highly in its SEO algorithms, involving your business with consistent blogging will have an immediate increase in traffic to your site. The ultimate goal is to engage with your consumer base on a consistent bases, for through engagement, you heighten the chance for generating new leads and customers.

With DataChamp24 you can monitor your blogs engagement, sentiment, reach and that of your competitors all in a central location. This allows you to always keep track of all conversations on your blog, or other platforms where your blog is being reposted or talked about. Monitor your competitors blogs as well in a central location so that you are always a step ahead of your industry and most importantly your competitors.

Infographic of blogging statistics

Infographic of blogging statistics