Customer Loyalty Champ
S.M.A.R.T Insights for Evaluating & Leveraging Customer Loyalty
Customers like to express their loyalty and trust more and more via social media tools such as Facebook, Twitter or other typical review websites like Amazon or Holiday Check. This digital transparency gives good orientation and important advice to many consumers when making buying decisions. For example, a relevant posting will reach approximately 400 to 500 readers on average.
Another interesting figure: more then 80 per cent of today´s consumers go online before making a buying decision. They check social media to figure out if they can trust an organization, believe in a brand, if they should buy a product, or book a service.
To make a long story short: Digital consumer comments, user feedback and discussions in consumer forums about product quality, pricing, variety, service availability and capacity have, without a doubt, a strong influence on your business success.
What is your consumers´ satisfaction rate? Do you know if and which of your products – or those of your main competitors – are being commented on most frequently or criticized most heavily? By whom? On which digital, mobile or social media? Are you able to see a trend about future consumer behavior from those insights?
The Customer Loyalty Champ will analyze and evaluate your customers´ loyalty and trust in your company along pre-defined sets of themes. Informative key performance indicators (KPIs) will allow you to look at all relevant dimensions of customer loyalty which, in turn, will give you a crystal clear understanding of the current market position of your brands, products and services.
Consumer satisfaction is the focal point, as this will immediately highlight, if and where you may have a need for corrective action. If you wish to measure the vitality and service levels of your “owned” digital, mobile and social media, too, and also wish to make most effective use of the daily online buzz, as created by your current as well as potential customers – DataChamp24´s Customer Loyalty Champ will deliver the respective S.M.A.R.T. Insights.
✓ Specific & significant
✓ Measurable & meaningful
✓ Assignable & actionable
✓ Relevant & reasonable
✓ Timed & tangible