Employer Brand & Talent Champ

S.M.A.R.T Insights for Improving Employer Branding & Attracting High Potentials

Recruiting qualified experts is among the most significant and difficult tasks that corporations have to fulfill. First-class employer branding is therefore of utmost importance if you wish to develop your company´s capabilities, its productivity and competitive capacities. Your company image as an employer is a key success factor in recruiting excellent employees.

Do you actually know about your company´s reputation with these highly talented people? Do you know how your company is perceived on relevant social networks like LinkedIn, XING and others as well as by the numerous job platforms and online communities? Are you aware of your digital employer image with the most popular high potentials in your specific recruitment market?

The Employer Brand & Talent Champ will analyze all relevant online platforms, forums, and communities and through continuous monitoring and assessment of the digital, mobile and social recruitment market will help you find valid answers to a wide range of qualitative questions.

How is your employer brand being perceived by prospective employees and by talented people in general? Are your current employees satisfied with the working conditions? What, if anything, could be improved? Which aspects of working in your company are being positively mentioned most often- and which are criticized? Will you be recommended as employer of choice? On which platforms will you find the highly talented and therefore popular people? How could you get in touch with them most effectively? And: which trends in people´s skill sets that match your specific business requirements can be detected during the recruiting process?

As you also strive to to improve your image as Employer of Choice to make top highly talented people enthusiastic about your company, and for doing so, wish to benefit from a solution that is absolutely ready-to-use – DataChamp24´s Employer Brand & Talent Champ will deliver the required S.M.A.R.T. Insights.

✓ Specific & significant

✓ Measurable & meaningful

Assignable & actionable

✓ Relevant & reasonable

✓ Timed & tangible


S.M.A.R.T. Reportings

These S.M.A.R.T. Reportings connected with the Employer Brand & Talent Champ are often used for improving the Employer Branding & Talent Attraction:

  • Dashboard 24/7-Access for Multi-User
  • E-Mail-Alert automated – for relevant keywords and topics
  • E-Mail-Alert manually send by analyst – for relevant KPI’s, keywords, trends and topics
  • Performance-Analysis (for other Social Networks available)
  • Target-Group-Analysis (for other Social Networks available)
  • Campaign Summary Report (day, week, month, year)
  • Employer Brand & Talent Status-Quo Analysis incl. action recommendation
  • Employer Brand & Talent Evaluation incl. action recommendation  (weekly, monthly, quarterly, 6-month, yearly)
  • S.M.A.R.T. Employer Brand Score Card & Reference System – industry scoring, KPIs, insights linked to industry or function
S.M.A.R.T. Big Data Analytics

This digital flood of data – Big Data – does contain, among a lot of information that is irrelevant, various valuable insights that will, or at least could have, a decisive impact on your business success.  DataChamp24 supports the following key performance indicators, data sources and relevant data-sets with implemented Employer Brand dimensions and clusters.

  • 40+ KPI’s i.e. Share of Voice, Engagement, Reach, Advocates, Influence, Impact, Sentiment, Contacts, Fans, Follower, RTs, Top-Post, Top-Resources, Comments etc.
  • 650+ Million Sources i.e. Employer Brand Review & Talent Sites, Social Media Networks & Platforms, Web, Blogs, Forums, Video
  • 100+ Analytic Dimensions, i.e. Campaigns, Influencer, Call-to-Action-Posts, Image, Sponsoring, Competitors, etc.

The implementation of additional dimensions, themes and platforms can be made upon request.

ethority’s Digital Excellence Competence

These ethority competences are connected to the Employer Brand & Talent Champ and often used for strategy development and digital intelligence gathering.

  • Employer Brand Website & Channel Evaluation
  • Competitor- & Best Practice Analysis
  • Issues & Trend Virality Evaluation
  • Brand Reputation and Segmentation Study
  • Development of action points and recommendations
  • Employer Brand Strategy & Talent Attraction Workshop
  • Strategy-Call for result discussions with analysts or consultants
  • Strategy-Workshops with well experienced senior consultant
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Employer Brand & Talent Champ