Reputation & Issues Champ
S.M.A.R.T Insights for Managing Issues & Building Sustainable Reputation
The reputation of a brand, person, or company is a very valuable asset that needs a lot of effort and time to build, but can be destroyed very quickly – through a hasty statement, dubious behavior or a wrong response to a critical comment, for example. As a result you may face a crisis; in today´s digital world you may also see a wave of criticism coming. At that point professional issues and crisis management will be needed to protect your reputation under attack or to help restore it, in case it has already been damaged.
In our digital age the complexity and the requirements for successful reputation management with relevant stakeholders across all available media channels have increased dramatically. Meanwhile, keeping an eye on key topics like sustainability, social responsibility and vision & leadership as well as on each relevant dimension of your brand and company reputation has become almost impossible.
Do you, for example, know which company issues are currently being discussed on digital, mobile and social media? Do you know which organizations will drive these discussions? Are you aware which dimensions of your company reputation will trigger critical responses by sensitive social media users? And which aspects of your brand reputation are most likely to be observed closely by your customers?
As a pioneer of digital issues monitoring ethority has gained a wealth of experience and insights that will help you find the right answers to those and many other key questions.
The Reputation & Issues Champ will monitor all relevant platforms, forums, and communities and will continuously assess the digital, mobile and social market of opinions – with your specific issues in mind, along different dimensions of your reputation, according to a range of criteria individually defined by you.
Receive advance notice of emerging criticism. Start identifying trends and issues as soon as possible. Manage your reputation pro-actively. DataChamp24´s Reputation & Issues Champ will deliver the necessary S.M.A.R.T. Insights in good time.
✓ Specific & significant
✓ Measurable & meaningful
✓ Assignable & actionable
✓ Relevant & reasonable
✓ Timed & tangible